It’s 2020 and for many healthcare organizations, it is time to finally move into the 21st century when it comes to marketing. Like it or not, healthcare is a business that must meet the needs of its customers and turn enough of a profit to keep the lights on.
But in most major cities, there are literally thousands of options when you are looking for a doctor or specialist, not to mention alternative medicines such as holistic healing. So how do you get your practice to stand out and be noticed?
Here are marketing strategies to put into place this year for your healthcare practice:
- Social Media is King — The first rule of marketing today for any field is to use social media to your advantage. The key to this is to pick two platforms you can devote time to—such as Facebook, Twitter, and Instagram. When you post, you need to include interesting content along with things that will educate, enlighten, and even entertain. Don’t make your social media posts all “gloom and doom” with posts of the disease of the day. Be sure to mix it up with some humorous posts that can engage your followers.
- Reviews are a Close Second — If social media is the top platform for your marketing strategy, then online reviews should be your next step. Customer feedback is key for many people when choosing a healthcare provider. Potential patients will look at your Yelp or Google Reviews rating to see how others rank your overall quality.
This may be a bit unnerving. But look at it this way—the positive reviews will be a great advertisement for your work and the negative ones can give you two opportunities. First, you will know exactly what you need to work on to improve your practice. Secondly, you can interact with the clients, comment back on the review, and try to rectify the problem. This can win over many new patients who see that you are willing to admit when you are wrong and fix the problem.
- Your Website Should be Personable — You want an easy to navigate and personable website to advertise your practice. If you don’t have a website, most people will not even learn about you. But if you have a site, make sure you show some of your personality, especially with your medical expertise and credentials. New patients may be cautious about who to trust with their healthcare, so you need to show on the site that you are an expert in your field.
If you are ready to take your healthcare marketing strategy up a notch, these three areas are your best ways to get competitive. By doing so, you will be putting yourself out to thousands of prospective patients and bringing them through the doors of your practice.