Business owners are leaving social media.

Why?

Because it’s difficult to gain an organic audience. Post interaction is down. Pages need to create more content to earn the same results. But despite these damning facts, quitting social media may actually harm your business.

These days, it’s rare to meet anyone that’s not online – and if your entire audience is on social media but you’re not? Well, you’re not doing yourself any favors.

Here are three ways not being social can damage your brand. Keep reading, and think things through before you quit for good!

  1. Missing out on potential leads. Yes, it’s difficult to get seen on Facebook. In fact, only about 2% of your audience will see anything you post on your business page (unless you pay for a boost). But guess what? Anytime you speak to a new prospect, or a former client refers them, or they receive one of your postcards in their mailbox, they’re going to go online and look for you. One of the first places they’ll look is social media, and if they can’t find you they’ll likely just move on to the next guy.
  • Not having “social proof.” Social proof is the phenomenon where people assume the actions of others reflect the “correct” behavior in any given situation. For instance, if you’re at a restaurant and see someone eating the spaghetti Bolognese, you might assume that it must be good, so you order it, too. Social media works the same way. When prospects see others commenting on, liking, and sharing your posts, they assume you must offer something of value – so they comment, like, and share, too.
  • Losing a valuable communication channel. Let’s face it: Most people today don’t want to pick up the phone. If they have something to say to you, they’d much rather send a text or instant message. The same applies to business: If your customers and clients can’t reach you on social media, they may not ever reach out at all. In addition, social media pages provide a space for your audience to form a genuine relationship with you (in the form of comments and post interactions), while also communicating with other members of your online community – and you don’t want to miss out on that!

Tell me, have you considered quitting social media? Reach out today for a free consultation and learn how you can make social media work for you. It’s not as hard as you think!