Female small business owners have come a long way in the last few years. In many communities, however, there’s still a long way to go before women entrepreneurs can achieve economic independence – or even just visibility.
How can you help?
As we fight to close the gender gap, it’s important to support the female-owned businesses in your own community. These are just a few of the ways you can back your local boss babes:
- Become a mentor for female business owners. Own your own business? Offer your professional expertise to aspiring female entrepreneurs. Not only can you help identify gaps in knowledge or skills, but you can encourage personal development and identify career goals. Women need other women to help lift them up!
- Showcase women-owned businesses. If your company has a website, social media presence, or email newsletter, you can use them to give women entrepreneurs a voice. Consider letting your fellow boss babes write a guest blog, share their upcoming events, or offer a joint promotion. Raising brand awareness and gaining customers is difficult for any business, so it’s always helpful to have someone spreading the word.
- Share your own story. Often, one of the best things you can do for an up and coming entrepreneur is to let them know that you’ve been there, too. We all know that starting a business is difficult. Some days you just feel like giving up. But knowing that someone else (someone who is like you!) has made it through the same trials and tribulations can help.
- Hire female professionals. Many business owners outsource these days. If you’re going to hire someone to do your bookkeeping, social media marketing, or to be your virtual assistant, make it a fellow female business owner.
- Shop at women-owned businesses. You know what they say: Money talks. Nothing says “I support you” more than cold hard cash. Next time you need a product or service, consider looking for a women-led business that you can patronize.
- Host a women-only networking event. Any networking event is beneficial for your business. But when you host a women-only event, it encourages other attendees to learn about and do business with women-led companies.
As women, it is our job to support each other whenever possible. How have you made an effort to back other women in business?