As a healthcare practitioner, YouTube marketing can be one of your biggest online assets.
Why? Because YouTube’s reach is huge. In fact, almost five billion videos are watched every single day. That adds up to about 3.25 billion hours of video watched every month. And with over 30 million daily visitors, the platform reaches more people (by far) than any of the cable networks in the United States.
Still, only 9% of U.S. small businesses use YouTube. That seems like a waste, doesn’t it?
When it comes to your healthcare business, if you’re not on YouTube, you’re missing out. This is why:
YouTube for Healthcare Practices
As a doctor or other medical professional, you have to be careful about what you put online: you want to be informative and helpful while also remaining HIPAA compliant. For this reason, many practitioners avoid social media altogether – especially when it comes to video.
But your audience isn’t looking for you to give up trade secrets or spill the beans on other clients. In fact, many people just want to see what you look like or take a peek inside your practice before they book an appointment.
You can use YouTube to help create visibility and help people see that you, your staff, and your facilities are trustworthy and professional.
In addition, there are several other ways video can help enhance your online presence, including:
- Improved SEO. Google owns YouTube and useful, informative YouTube results get high priority in search ranking results for relevant keywords.
- A Wider Audience. Research shows that 97% of adults search online to find a local business. And Google accounts for over 72% of online searches. It’s not a stretch to assume that by putting your business on YouTube, and gaining that higher ranking on Google, you’ll get seen by more people!
- Unbeatable Content. Content is king, right? But when all you’re doing is posting a blog once a month or putting a couple of posts on your social media profiles, you’re missing out. According to Google, 64% of patients watch videos online to obtain information about hospitals, while 56% do so to understand complicated treatments and procedures.
- A Human Connection. Today’s consumers want to do business with real people – not a faceless corporation. They want to feel a human connection and some sort of ‘bond.’ Much more than any other medium, video allows you to create that relationship with your audience through storytelling and narrative.
Tell me – have you tried video marketing for your healthcare organization? What’s been working for you?