Asking for online reviews can be tough. Sometimes you’re not sure when it’s appropriate to ask, but you don’t always have to wait for a customer or vendor to sing your praises. We’ve put together a guide to help you.

Response to Praise

When you receive unsolicited praise, that’s the time to definitely ask for a review. Let them know that you would love for them to share their experiences on their preferred platform so others can hear about your great work.

Create Opportunities with Conversation

Ask people online via social media or through your email list how they’ve enjoyed working with your company. In person, talk to your customers and see if they’ve enjoyed their experience. Listen to their comments and focus on what they’re saying.

Thank You Pages

The Thank You page is a fantastic way to get people to review for you. You can set these up on your website to trigger after a purchase is completed, after a download, or some other action.

On the Thank You page, you’ll want to cover three things: The sincere “Thank you,” the Call to Action where you ask them to leave a review if they enjoyed their experience and a direct link for them to go to share their review.

That direct link is especially important. Most of the time your clients and customers are happy to leave reviews when you request one, but if they have to search for a place to leave one, they’ll move on to something else.

Pro tip: Check your website’s Thank You page, shopping cart, and menu through mobile viewing to make sure your links and menu are easy to navigate. Eighty percent of consumers make their purchases through mobile devices, and that number keeps increasing every year. Keep your site mobile friendly.

Ask for Reviews from Vendors

If you use vendors for your business, consider asking your vendors and power partners for reviews. These types of reviews cover a different aspect of your business. Great reviews from vendors could increase the attention and traffic to your business from other vendors and potential power partners.

This type of social proof builds on itself. Also, be considerate of them, as well. Leave reviews for those vendors and partners you’ve enjoyed working with. You know how important reviews are for you, so make sure you also take the time to review others.

Asking for Reviews

When you ask for reviews, you should be positive and grateful for their comments. You want to encourage them to share their experiences. One very important thing to realize is that no one owes you a review. You can’t expect them, but you can encourage them. Remind them that their comments are important to you and your company. Let them know that other customers would really love to hear what they have to say, as well.