Whether it’s organizing your calendars and email or setting up an online presence, Google can help with whatever you need.
Get Your Business Online
Did you know that Google’s Get Your Business Online (GYBO) project is the perfect way to jumpstart your online presence for your healthcare or wellness practice? It’s true. The GYBO project is focused on helping small businesses create and establish their online presence through some outstanding resources.
You can start right now at the gybo.com site. They offer free custom websites, a step-by-step guide for using Google My Business, diagnostic tools to measure the performance of your website, as well as business workshops and training programs for you and your team.
Google My Business
Don’t think it stops there, though. You can update your hours of operations (to include holiday hours), change your address, upload pictures, and more as your business changes. The service is completely free.
So why is Google My Business important? It lets prospective customers know your business location (via Google Maps), what hours you’re open, and more in the search results. Check out Google My Business now.
Set up a Google+ page so that customers and followers can follow your marketing campaigns, endorse your business, receive news updates, special offers, and more. Since Google+ is part of the Google network of business, your business will show up in search engine results more often. Google+ is an important part of Google My Business. You’ll be able to set up a Google+ page through Google My Business, but if you’re only interested in this option, HubSpot has a fantastic quick start guide to help.
That Google+ page becomes even more important when it comes time for customers to search for your business. Update your hours of operation, address, and more the moment it’s needed so that your customers can find you easily.
Did you know you could share content directly to Google now? This is a wonderful option through Google My Business that allows you to share pictures, videos, GIFs, create events, and more.
If you need to gain more customers in your targeted demographic, Google AdWords is another way Google wants to help you. They have a cost-per-click (CPC) platform that means you only have to pay when people click on your ads. You can target mobile devices, as well. Make sure you set them up properly, however. You want to do your research and consider hiring a professional to make sure you target the right audience. Learn more about Google AdWords here.
Google can also make collaborations easier via Google Docs, Spreadsheets, Slides, and Forms. It’s more than an email service. It’s a complete business package that’s waiting for you. Most of the services are free and will only take a little bit of your time. Your practice deserves to shine, and Google can help make that happen.