If you’re a savvy follower of social media, then you’ve probably seen companies sharing or reposting content from their customers. Sometimes it’s a picture of a customer wearing a shirt with your logo. Other times it may be pictures of them using one of your products. Whatever the case, this is a great example of user-generated content and it should definitely be part of your marketing strategy.

Here’s how you can encourage and use content from your fans:

  1. Reviews — One way to get more user content is to encourage your customers to provide a review of your goods or services. And, whenever possible, ask them to include a picture with their review. If your patient had a teeth whitening, they could review your dental practice and take a picture of their pearly whites.
  • Ask and Ye Shall Receive — While you are asking for reviews, it’s also a good idea to ask people to provide you with content. If you have repeat customers, ask them to tweet about their experiences or share pictures of their purchases from you. It never hurts to ask and you would be amazed at what they will provide you.
  • Feature the Customers — One way to encourage more user-generated content is by featuring what you have. Create a section on your website that features pictures and video testimonials that come from your customers.
  • Hold a Contest — If you want to get a quick surge in content, promote it with a contest. Encourage people to submit the most creative pictures of your products and then offer them a gift certificate to your business. This is a quick and easy way to get people to submit content and also gain new customers.

We know that running an online marketing campaign can be time-consuming. Creating new content constantly can be draining. That’s why it is important to also engage with your customers and allow them to do some of the work for you.