When it comes to choosing a business, many people look first at the reviews posted online. Yelp, Google, and other websites give reviews from former customers and these shape the views of thousands of other potential clients.
Negative reviews and comments from online users can sink a practice quickly. One way that Google is helping business owners and office managers with this is the recent Google Business Listing option which allows you to manage your business’s online footprint.
If you really want to get a handle on your online business reputation, then you’re going to have to be Facebook-savvy and learn how to work with this social media channel.
You spent a lot of time and effort building up a strong online presence, and it would be a shame to flush it away by neglecting something as simple as responding to your reviews.
There are several steps you can take to help ensure your brand has a positive online reputation.
Online reviews can be a wonderful marketing tool if used appropriately, but if you don’t monitor your reputation, it can come back to bite you.