Branding has made some great strides in the last decade. It’s gone from a marketing concept to a staple for all companies whether large or small. Corporate branding is essential but how do you differentiate yourself from your company’s brand?

What many people don’t realize is that it is possible to cultivate and promote a personal brand, too. There has been a major shift in recent years, and nearly everyone has their own personal brand. So what’s the difference between traditional branding and personal branding? Personal branding tells your story. Who YOU are. What YOU are about. What sets YOU apart.

Having a strong personal brand is what will set you apart in your personal, professional, and business life.

Here are tips on how you can build your own personal brand for online marketing.

What do you want to be associated with?

The first thing you want to think about is what your brand will stand for. In a sense, what do you want to instantly come to people’s minds when they hear your name? Do you want to be a tech guru? Human rights activist? A fashionista?

What’s important here is to be authentic. Your personal brand is about you, your interests and your passions.

Look at your online presence

Go ahead and Google yourself (chances are you’ve already done this at least once). Pay attention to what people will see when they look up your name. Then, you can create a Google Alert that will let you know whenever someone posts something about. This is a great way to track how your personal brand is being perceived.

Cultivate your presence through content

Content marketing is the best way to develop your personal brand. A great way to do this is by setting up a personal website, and publishing blog posts. You can write blog posts that speak to what your personal brand is all about.

What you choose to share on social media is a part of your branding, too. Every time you tweet, post on Facebook or share an image on Instagram, you should keep your personal brand front of mind. Using content marketing for personal branding is not just about writing–sharing videos on YouTube or Snapchat is another great option. The most important thing to remember is to share content relevant to the brand you want to portray and that your ideal audience will be interested in.

You can also cross-post with other established brands in your field. By choosing collaborators in your niche, you are strengthening your personal brand.

Everyone has a personal brand. If you take the opportunity to take charge of your personal brand and begin to optimize it for online marketing, then you can position yourself as the next online guru and share your message to dedicated viewers and readers.