Our Blog

Smart Social Media Practices for the Healthcare Industry

Social Media opens up the healthcare industry to a new world of professional and patient connection. It allows for professional networking and education for you and your staff through groups and forums dedicated to best practices in medicine. If social media is new to...

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How Accurate Are Your Online Business Listings?

If you do a search of your business right now, what will you find? A business listing’s accuracy is critical for gaining new customers and clients. If we search for your business, we should find, at a minimum, an accurate address, review ratings, your hours of...

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Video Marketing on Social Media & YouTube

Video marketing is here to stay. Whether it’s done on YouTube or through any other social media platform, you can’t deny the impact of video on marketing campaigns. Facebook has 4 billion daily video streams. Over 300 hours of video content are pushed to YouTube every...

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Does Your Social Media & Branding Complement Each Other?

Brand appeal is a term you should be familiar with. At its core, it encompasses the positive emotions associated with a brand. Think of brand appeal as the way you attract, stimulate, please, and trigger interest for potential clients and customers. The way you...

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What Will Your Customers Complain About Most Online?

If you’ve been around for any length of time, you’ve seen your fair share of customer complaints. From online reviews for restaurants to product complaints on Facebook, customers are making their voices heard no matter the platform. Ignoring their complaints is...

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Social Media Strategies for Healthcare Businesses

Social media is a wonderful way to connect with your potential patients. It builds the like, know, and trust that is so imperative to patient and brand trust. If you search for social media strategies, you’ll find thousands of articles on how to build your platform...

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The Hoopla Over Live Video & Social Media

Live Video over social media gives you an instant visual connection with your customers and clients in a way never seen before. Facebook and YouTube prioritize live streams over pre-recorded/uploaded content. Most viewers will watch a live video through mobile...

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How Online Reviews & Increased Sales Are Related

Word of mouth has always been king when it comes to gaining new customers and clients, but did you know that 84% of people trust online reviews as much as personal recommendations? Think about the last time you went to a new restaurant or bought something off of an...

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Are You Taking Care of the Health of Your Business?

The health of any business is of chief importance. When we think of the health of our bodies, we talk in terms of “vitals”- our blood pressure, temperature, heart rate, etc. Measuring the health of a business is very similar; key indicators like liquidity, debt to...

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