Our Blog

Does Your Social Media & Branding Complement Each Other?

Brand appeal is a term you should be familiar with. At its core, it encompasses the positive emotions associated with a brand. Think of brand appeal as the way you attract, stimulate, please, and trigger interest for potential clients and customers. The way you...

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What Will Your Customers Complain About Most Online?

If you’ve been around for any length of time, you’ve seen your fair share of customer complaints. From online reviews for restaurants to product complaints on Facebook, customers are making their voices heard no matter the platform. Ignoring their complaints is...

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Social Media Strategies for Healthcare Businesses

Social media is a wonderful way to connect with your potential patients. It builds the like, know, and trust that is so imperative to patient and brand trust. If you search for social media strategies, you’ll find thousands of articles on how to build your platform...

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The Hoopla Over Live Video & Social Media

Live Video over social media gives you an instant visual connection with your customers and clients in a way never seen before. Facebook and YouTube prioritize live streams over pre-recorded/uploaded content. Most viewers will watch a live video through mobile...

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How Online Reviews & Increased Sales Are Related

Word of mouth has always been king when it comes to gaining new customers and clients, but did you know that 84% of people trust online reviews as much as personal recommendations? Think about the last time you went to a new restaurant or bought something off of an...

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Are You Taking Care of the Health of Your Business?

The health of any business is of chief importance. When we think of the health of our bodies, we talk in terms of “vitals”- our blood pressure, temperature, heart rate, etc. Measuring the health of a business is very similar; key indicators like liquidity, debt to...

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Is Responding to a Negative Review a Good Idea?

Oh no, you just received a negative online review for your business. What do you do? A negative review can often have a significant impact on a business’ online presence and bottom line. It is estimated that for every star on Yelp, it can have a 9% negative or...

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Is Your Staff Posting Stuff That’s Hurting Your Business?

Is social media a necessary evil or a hindrance to professionalism? It depends on who you ask. If you ask one of the 28% of employers who have fired someone for using the internet for non-work related activity they will likely lean toward a hindrance. Social media is...

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Just How Important Are Online Reviews

Just Let’s face it- our entire world is shifting online. As consumers searching for products and services find themselves conducting their queries via web-enabled devices, they are increasingly basing their decisions on online reviews; the good, the bad, and the...

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