Our Blog

The Hoopla Over Live Video & Social Media

Live Video over social media gives you an instant visual connection with your customers and clients in a way never seen before. Facebook and YouTube prioritize live streams over pre-recorded/uploaded content. Most viewers will watch a live video through mobile...

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How Online Reviews & Increased Sales Are Related

Word of mouth has always been king when it comes to gaining new customers and clients, but did you know that 84% of people trust online reviews as much as personal recommendations? Think about the last time you went to a new restaurant or bought something off of an...

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Are You Taking Care of the Health of Your Business?

The health of any business is of chief importance. When we think of the health of our bodies, we talk in terms of “vitals”- our blood pressure, temperature, heart rate, etc. Measuring the health of a business is very similar; key indicators like liquidity, debt to...

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Is Responding to a Negative Review a Good Idea?

Oh no, you just received a negative online review for your business. What do you do? A negative review can often have a significant impact on a business’ online presence and bottom line. It is estimated that for every star on Yelp, it can have a 9% negative or...

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Is Your Staff Posting Stuff That’s Hurting Your Business?

Is social media a necessary evil or a hindrance to professionalism? It depends on who you ask. If you ask one of the 28% of employers who have fired someone for using the internet for non-work related activity they will likely lean toward a hindrance. Social media is...

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Just How Important Are Online Reviews

Just Let’s face it- our entire world is shifting online. As consumers searching for products and services find themselves conducting their queries via web-enabled devices, they are increasingly basing their decisions on online reviews; the good, the bad, and the...

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Why Business Listings & Citations Are Important

Do a search of your company on Google and Bing. Now do another one for a keyword search in the local area based on the services you provide. Is your business ranked on every listing for the first page? If not, you may be missing some key components to your ranking...

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Kick Start Your Year by Building Your Online Presence

Did you know that search engines receive over 6 billion searches per day? Finding your business can be a needle in a haystack of haystacks, so how do you build your online presence and gain new customers and clients? You start with the essentials: If you want to rank...

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The Best Approaches for Requesting Online Reviews

Requesting online reviews can be tricky. So how do you request them without coming off sleazy or pushy? Here are some great tips to get you started. It starts with where you are right now. This means you need to know where you stand with your current customers and...

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