Our Blog

Building an Online Presence for Your Healthcare Practice

No matter what professional field you’re involved with, in today’s economy it is imperative that you have an online presence. Phonebooks are obsolete, ad slicks are out-of-date, and billboard advertising even has to go high-tech with digital billboards. But if you...

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The Impact of Algorithms Pulling Your Information Online

Your online business profile is one of your most important business assets. This is particularly true when it comes to Google, but it also applies to Bing and Yahoo. You don’t see the process happening, but your profile is working behind the scenes to provide...

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Smart Social Media Practices for the Healthcare Industry

Social Media opens up the healthcare industry to a new world of professional and patient connection. It allows for professional networking and education for you and your staff through groups and forums dedicated to best practices in medicine. If social media is new to...

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How Accurate Are Your Online Business Listings?

If you do a search of your business right now, what will you find? A business listing’s accuracy is critical for gaining new customers and clients. If we search for your business, we should find, at a minimum, an accurate address, review ratings, your hours of...

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Video Marketing on Social Media & YouTube

Video marketing is here to stay. Whether it’s done on YouTube or through any other social media platform, you can’t deny the impact of video on marketing campaigns. Facebook has 4 billion daily video streams. Over 300 hours of video content are pushed to YouTube every...

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Does Your Social Media & Branding Complement Each Other?

Brand appeal is a term you should be familiar with. At its core, it encompasses the positive emotions associated with a brand. Think of brand appeal as the way you attract, stimulate, please, and trigger interest for potential clients and customers. The way you...

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What Will Your Customers Complain About Most Online?

If you’ve been around for any length of time, you’ve seen your fair share of customer complaints. From online reviews for restaurants to product complaints on Facebook, customers are making their voices heard no matter the platform. Ignoring their complaints is...

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Social Media Strategies for Healthcare Businesses

Social media is a wonderful way to connect with your potential patients. It builds the like, know, and trust that is so imperative to patient and brand trust. If you search for social media strategies, you’ll find thousands of articles on how to build your platform...

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The Hoopla Over Live Video & Social Media

Live Video over social media gives you an instant visual connection with your customers and clients in a way never seen before. Facebook and YouTube prioritize live streams over pre-recorded/uploaded content. Most viewers will watch a live video through mobile...

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