You might have heard the rumor that SEO is dead. Well, it’s not true. In fact, if you want people to find your business on the Internet, SEO has never been more important.
While SEO may be very much alive, it is changing. And it will keep changing and evolve as the big search engines–Google in particular–continue to refine their algorithms so that people can’t cheat the system. It’s important to keep up-to-date on all things SEO, so you aren’t getting lost in a sea of internet searches. Here’s how SEO fared in 2017.
Google is Still the Master
Exactly how much of the market Google holds varies according to whose numbers you look at, but estimates range from 75%-85%. PRO TIP: Make sure you get found on Google. Remember, more than 90% of all traffic comes from a search engine.
Content is Still King
People have been saying it for years, and it’s still completely true–content is the cornerstone of your SEO strategy. Google still relies heavily on content in determining your search ranking. According to Backlinko, the average first-page result on Google is nearly 2,000 words long.
You’ve Got to Be on the First Page
Most people still don’t scroll past the first page. That means you need to be upfront. It’s even more important to get there organically. 70-80% of people ignore the paid listings that show up on page one.
2017 Was the Year of the Local Listing
Each year, MOZ, an authority on all things search related, publishes an SEO survey. According to this year’s study, the proximity of the business to the point of search is now the # 1-factor driving local results.
For Local Results, Reviews are a Driving Factor
If you want to get Google’s coveted little blue star, then you need to get reviews. Moz estimates that in 2017 reviews accounted for somewhere around 10% of ranking factors for local listings.
What does all this mean to you? The big takeaway is that you still need to pay attention to SEO You need to focus on your content and consider how you are are packaging your content for local search. As the new year kicks off, take a hard look at how you rank and develop a plan to make improvements. After all, it doesn’t do much good to have a beautify website if no one is finding it!